Cinq Music promotes music industry veteran Diana

Cinq Music promotes music industry veteran Diana

LOS ANGELES, July 9, 2024 (GLOBE NEWSWIRE) — Cinq Music today announced that Diana Schweinbeck has been promoted to Senior Director of Artists and Label Services, a newly expanded division designed to deliver exceptional service to Cinq clients throughout the entire lifecycle of a release.

The Artist and Label Services department is designed to streamline onboarding and optimize the release process for Cinq artists and labels. Led by Schweinbeck, this group serves as a channel for communicating best practices and industry trends between Cinq and its clients. By keeping up with the latest developments in the needs of artists and labels, Cinq is able to provide valuable insights and opportunities to its clients, helping them navigate the complexities of the industry and maximize their potential for success.

“Diana is a seasoned operator with artist management experience and a strong network, making her the perfect fit to understand artists’ needs and lead this department,” said Barry Daffurn, president and co-founder of Cinq Music. “She has a decades-long track record of working with talent, and her skills have connected the artists she works with to their growing fan bases with tours, exposure and more.”

Prior to her new role, Schweinbeck was the Director of Marketing at Cinq, where she worked closely with the company’s U.S. clients to build their marketing plans and managed relationships with digital service partners to uncover new opportunities for clients. As part of Cinq Music’s recent signing of billion-dollar streaming recording artist Lil Mosey, Schweinbeck plays a key role in empowering the artist to connect with and grow his global fan base.

“This move represents a commitment to excellence in music distribution,” Schweinbeck said. “By focusing on communication, organization and operational efficiency, we aim to not only provide exceptional service to our customers, but also foster a culture of innovation and continuous improvement within our organization. Through this division, we create a smooth and seamless experience for our artists and labels, driving success in an ever-changing industry landscape.”

Prior to joining Cinq Music, Diana founded her own branding and management company, Schweinbeck, LLC, where she provided branding and management services to emerging artists.

About Cinq Music
Cinq Music is a technology-driven music distributor, record label and publisher with offices in Los Angeles, New York, Nashville, Bogota, Medellin, Seoul, Minsk and Colombo. Cinq’s distinguished repertoire has earned Grammy Awards, dozens of Gold and Platinum RIAA certifications and has charted to number one on numerous Billboard charts. The impressive roster includes culturally significant artists in Latin music such as Anuel AA, Arc Angel, Bad Bunny, Daddy Yankee, Fuerza Regida and Natanael Cano, as well as English-language pop and hip-hop icons such as Jason Derulo, Sean Kingston, TI and many more. Cinq Music is a division of GoDigital Media Group, a multinational conglomerate founded in 2006 by Jason Peterson, whose mission is to connect consumers with joy through content, community and commerce. For more information, visit

Media contact
Dean Fisk
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