New venue operator selected for Sheffield City Hall

New venue operator selected for Sheffield City Hall

Image source, Obrey Zulu/BBC

Image caption, According to the council, Sheffield City Hall hosts around 750 events each year

  • Author, Oli Constable
  • Role, BBC news

One of the world’s largest stadium companies has been selected as the new operator of Sheffield City Hall.

ASM Global, which operates venues in Dubai and Los Angeles, the First Direct Arena in Leeds and the AO Arena in Manchester, will take over management of the venue in January 2025.

Chris Bray, president of ASM Global Europe, said the company plans to “evolve and transform” the city’s live entertainment experience to deliver “world-leading” content.

Earlier this year it was announced that ASM Global would also become the new operator of the 13,600 capacity Utilita Arena Sheffield.

Both venues were previously managed by Sheffield City Trust, formerly known as Sheffield International Venues.

However, after years of financial difficulties, it was announced that the foundation would return the sites to Sheffield City Council and new operators would be found.

‘World stage’

ASM Global operates more than 350 venues worldwide, including convention centers, racetracks, major stadiums and arenas, which together host 20,000 events and welcome 164 million guests each year.

Sheffield City Council Councillor Kurtis Crossland said the company had a “world class reputation” within the sector.

“I am confident that both Sheffield City Hall and Utilita Arena Sheffield are in good hands with ASM Global and that this new investment will help our fantastic Sheffield venues compete on the global stage.”

Some of the biggest names in music have performed at the City Hall, including Elton John, the Beatles and Kylie Minogue, as well as comedians and other stars from the entertainment world.

First opened in 1932, it has since become a “mainstay of civic life” in the city, hosting more than 750 events each year, according to the council.

Mr Bray said: “Sheffield’s rich culture and phenomenal musical talent are widely recognised. Working in partnership with Sheffield City Council, we have exciting plans to develop and transform the city’s live entertainment experience for residents and visitors alike, delivering content that is nothing short of world-leading.”

The stages would become ‘must-plays’ for a wide spectrum of acts and artists, from amateurs to world-famous,’ he added.