Looking for Waldo Downtown

Looking for Waldo Downtown

Where’s Waldo? He’s in Salina this month.

“Find Waldo Local” will celebrate its twelfth anniversary in July 2024 and has grown into a summer event in communities across the country, including Salina.

This year, Candlewick Press and the American Booksellers Association are once again teaming up with 310 independent bookstores across the country, including Red Fern Booksellers, for a game of hide-and-seek to encourage residents to visit their local businesses. Participation is free and the hunt runs through July 27.

Families love participating in the scavenger hunt to find the iconic children’s book character, with his red and white striped shirt and black glasses, hiding in twenty-five local businesses throughout the downtown area. Find Waldo Local is a great way to support the Shop Local movement by increasing foot traffic to different stores.

To join in on the fun, people can simply pick up a “Find Waldo Local in Salina!” stamp card at Red Fern Booksellers. With each miniature Waldo they spot, seekers will have their card stamped or signed by the participating store. Keen hunters can also keep an eye out for Waldo’s special 2024 gold medal hidden throughout Red Fern Booksellers.

Collecting store stamps or signatures from twenty or more businesses will entitle diligent seekers to enter a grand prize draw for Waldo books and other prizes. All participants are welcome to attend the party at Red Fern Booksellers on Saturday, July 27 from 10am to 12pm.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then the books have held a cherished place on bookstore shelves, in family libraries, and in classrooms around the world. More than 80 million Waldo books have been sold worldwide and have been translated into more than thirty languages.