Romina for launching a TV channel to promote climate-resilient agriculture

Romina for launching a TV channel to promote climate-resilient agriculture

Romina Khurshid Alam, the Prime Minister’s Coordinator for Climate Change, has unveiled plans to launch a dedicated TV channel that will support farmers in combating the impact of climate change.

The prime minister’s aide said in a statement on Sunday that the idea of ​​this innovative channel is aimed at informing farmers about climate adaptation strategies, disaster management techniques and sustainable practices to limit environmental degradation.

The coordinator said the channel will utilise the services of Pakistan Television (PTV) to broadcast programmes in six regional languages ​​so that vulnerable communities are informed in a timely manner.

She added that the programs are broadcast through local PTV stations at the provincial level, thereby maximizing and localizing coverage and reach.

Romina Khurshid Alam also collaborated with a private channel to amplify the voice of the Ministry of Climate and promote clean and green initiatives.

She stressed the importance of media support for improving climate change reporting and reordering journalistic priorities.

She noted that the TV channel will provide farmers with timely information and guidance on how to adapt to climate-related challenges, including weather alerts to enable preventive measures.

She said the channel will also promote initiatives that promote women’s income generation, gender empowerment and environmental sustainability.

She said the government wants to equip farmers with knowledge and tools to build resilience to climate change, harnessing the power of media.

She stated that media teams from relevant climate change departments and TV initiatives will work together to strengthen our efforts to protect the socio-economic impacts of climate change on the farming community.

During several meetings in June on global heatwaves and floods, the prime minister’s adviser directed relevant institutions to strengthen official media teams so that vulnerable communities could be informed about climate change in a timely manner.

She says the goal is to raise media awareness of climate change before flash floods and glacial lake outbursts can occur in vulnerable areas.

Romina Khurshid Alam is optimistic and believes that this initiative by the TV channel will be a groundbreaking step towards a more climate-resilient and sustainable agricultural sector in Pakistan.